Fashion Brief

As part of a project we had to organise a fashion editorial project. We were put into groups and then given theme of the clothing brand Diesel and the magazine Exit.

We decided to look at Diesel and soon found out they were having a re-branding of themselves called Diesel Reboot. We tried taking the styles from their new more artsy and grungy line.

We found a car park which was in the site of a demolished mill, some of the walls were still up so were covered in graffiti, we did a shoot there in the dark but had lots of technical issues with the camera and lights. We went back again this time in the day and shot some really nice images.

From here we went on to edit the images to make them appear darker and grungy. In the end I was really happy with how the images turned out. You can see some of our images bellow. We then turned these images into an online zine which can be viewed here, fashion brief.

In all honesty I am not happy with the final zine, this is because the creating of it was out of my control. The first image in my opinion was ruined by cropping half of him off. I also did not approve of the small sized images I felt that the whole zine should have been full bleed as I felt this was really effective on the first two images. I did really like the placing of the final image.